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This is a blog for Bright Eyes Family Vision Care, an Optometric practice in Tampa, FL that is owned by Nathan Bonilla-Warford, O.D., F.A.A.O. Most of my patients know that I like to share information. This will be an additional way for me to share news about events and changes at Bright Eyes and discuss new developments about vision care. I like feedback, so feel free to leave comments!

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Dr. Nate’s TV News Segment About Children’s Vision and VSP’s EyePledge program

It is not everyday that a television news crew comes to Bright Eyes, so when we were given the opportunity we were very excited. We got to the office extra early and made sure everything was ready. The subject was children’s vision and the importance of annual eye exams for kids. Children can have a variety of vision problems that interfere with learning, including difficulty seeing clearly, problems focusing and moving their eyes, and difficulty making sense of what they see. For some children, glasses are sufficient to solve their visual problem. For others, Vision Therapy,  a series of therapeutic activities, is necessary to ensure the eyes are working properly.

The video also goes into detail about the excellent program called the Eye Pledge that for every Eye Pledge taken, VSP Vision Care will donate an eye exam and a new pair of glasses to a child served by the Boys and Girls Club – up to 50,ooo children. The Eye Pledge is easy to take and doesn’t cost you a thing! Take the Eye Pledge now and help a child. One of the great things about it is that you can specify if you want the donation to go to a child from a Boys and Girls Club in your area or to an area with the greatest need.

To read more and take the Eye Pledge visit: http://www.seemuchmore.com/take-the-pledge

Has your child had an eye exam? They should be a standard part of the Back to School Checklist! If you have questions about children’s vision or children’s eye care, do not hesitate to call us at 813-792-0637.

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
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Mark Regen Interviews Dr. Nate about Social Media

Mark Regan interviews Dr Nate of Bright Eyes Tampa

Yesterday, self-described online marketing fanatic Mark Regan interviewed Dr. Nate about social media. Here is the opening:

In this week’s interview of Online Marketing experts here in the Tampa Bay area, I had the chance to hook up with Dr. Nathan Bonilla-Warford (Dr. Nate), owner of Bright Eyes Family Vision Care in the Westchase area of Tampa.  He sprang onto the Tampa scene early this year with…

I’ll let him tell the story.

The interview covers Dr. Nate’s early interest in social media, Foursquare  Day, local social media, healthcare marketing and more. Click here to read the interview in full and learn more.

Enjoy!

Edna Moore
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Interview with Robin & Jillian about “Jillian’s Story” and Vision Therapy

Jillians Story

When a book comes out that helps people understand vision and vision therapy I write about it so my patients can find out about it. When an amazing book comes out, I try to interview the authors to not only spread the word, but because I am genuinely interested in their background and the process of writing. Like Fixing My Gaze, Jillian’s Story is one of those books that does a better job of explaining vision therapy than I can. So I am thrilled to be able to present an interview with its authors Robin Benoit and Jillian Benoit. -Dr. Nate

Dr. Nate: Robin,  what made you decide that you wanted to take the time and effort to write the “Jillian’s Story”? Was there one moment, or a gradual realization?

I don’t think a week went by after Jillian started vision therapy that I didn’t say, “Somebody needs to do something to raise awareness about vision therapy.”  My husband would always reply, “You should write a book.”  But, I didn’t really consider it and sort of laughed at the idea.  Then, one day after school as we were driving home in the car, Jillian told me that she suspected a girl in her class needed vision therapy because she had noticed her friend covering one eye with her hand as she read a book.  I mentioned it the next day to Jillian’s teacher.  She said, “You know, Robin, you and Jillian really need to write a book.  I think Jillian’s story could help so many people.”  That night, I started writing “Jillian’s Story.”  I had searched for books to read about vision therapy and couldn’t find very much.  I really wanted to read personal accounts from other parents about how vision therapy had worked for their child.  When faced with the fact that our pediatrician didn’t refer us to vision therapy, our ophthalmologist discredited it and insurance wouldn’t cover it, we went on faith and hope that vision therapy would prove to be helpful to Jillian.  We are so grateful that vision therapy exceeded all of our hopes and expectations.  We hope “Jillian’s Story” will inspire, encourage and lend confidence to others considering vision therapy for themselves or their child.

Jillian, how does it feel to be famous? To have a book about you that people all over the country are talking about?

(Laughing)  Am I famous?  I haven’t noticed!  At first I was kind of nervous, but then I realized how many people, especially kids, I could help just because I have vision problems like they do.  Vision Therapy has made such a huge difference for me.  I love 3D movies now because I can see stuff come out of the screen instead of a bunch of blurry junk.  3D movies used to make me feel sick.  Now they are really fun!  I used to get so frustrated at school.  Now I love it.  It’s so much easier to learn when you can see.  I don’t get frustrated with homework anymore.  Homework that would have taken me an hour to do before vision therapy now takes me just 5 or 10 minutes.  I even love math now and I never thought I’d say that.  I can read any book I want, even a thick one like “Harry Potter.”    Vision therapy really changed my world and I’m so happy to share my story.   I hope our book will help anyone with vision problems to have a happier life.

Robin,  how long it it take to write and get printed?

I wrote the first draft about Jillian’s younger years very quickly, probably in just a few days.  I started the chapters on her vision therapy experience about half way through her 15-month program and wrapped it up a little at a time as she completed vision therapy.  Jillian read what I wrote throughout the writing process and added her suggestions and quotes for each chapter.  It all came together quickly and easily.  I had no idea how to get a book published.  I did a little research on the Internet and bought a very thick book called the Writer’s Market. I went through it page by page and highlighted publishers I thought might be interested in her story.  But, I just didn’t think that mailing in manuscripts and waiting months for a reply (not to mention rejection letters) was the right way to go.  So, before I mailed a single manuscript, I decided to call an old friend for advice.  He had written a book several years ago and I hoped he could give me some tips to follow.  He did more than that!  He suggested I contact a friend of his who owns a publishing company in Dallas and gave me her phone number.  That was in July of 2010.  I signed with Brown Books Publishing Group on August 11th and the book was released on November 12th.  It was a whirlwind and I loved the entire experience!

Jillian: Vision therapy involves a lot different activities. I asked Dr. Barry which was her favorite and she said “Brock String.” Which was your favorite VT activity?

There is more than one.  When I worked with Lindsey in her office, I loved the balance beam and wearing the “googly glasses.”  I looked so silly in those glasses, like a mad scientist from one of those movies.  It made me laugh.  I also liked the big rotator and putting the golf tees in the holes.  At home I liked the ball on the string and, like Dr. Barry, the “Brock String.”

Are you pleased with the how the book came out and the response so far?

(Robin):  We are really pleased with it.  The cover had to be redesigned rather late in the process.  Our publisher ran across a book published in 1985 that looked too similar in font and coloring.  We actually like the second design and colors even better, so it was a blessing in disguise.  The eye chart is so iconic and the response has been that the second you see the book, you know it is about vision.  We wanted our book to be like sitting down with a friend to talk about a problem.  It’s wonderful to know that anyone looking for an answer or solution to their concerns can read our book in one evening, go to bed and wake up the next morning feeling much better about their situation.  And, that is the response we’re getting.  We’ve received emails from all across the country from people who feel we’ve been living the same life.

(Jillian):  I love the book!  One of the things I like best about it is that it’s quick and easy to read.  Lindsey told us about a family that read it — grandmother, mom and daughter — and they raved about how it answered questions and helped all of them understand vision problems better.  Friends at school have read it and come up to hug me!  That’s awesome!

Have you had any interesting people contact you because of “Jillian’s Story”?

(Jillian):  I had the chance to write a note to a girl in Iowa that just started vision therapy.  I really hope vision therapy helps her like it did me.

(Robin):  Dr. Horning suggested that I contact an optometrist that he admires named Dr. Paul Harris.  Dr. Harris so graciously agreed to read the manuscript early in the process.  He not only endorsed “Jillian’s Story”, but introduced me to many wonderful people including Dr. Sue Barry, who so kindly mentioned “Jillian’s Story” while speaking at the COVD Annual Meeting.  We are finding so many great people willing to lend their support to Jillian’s goal of spreading the word that vision therapy really works.

Thanks for answering these questions and sharing so much! Do you have anything else you want to say?

(Jillian):  Thank you, Dr. Nate, for sharing my story!


(Robin):  Yes, thank you so much.  We hope “Jillian’s Story” will be a strong advocate for vision therapy.  Orders can be made at www.JilliansStory.com.  Please email us your thoughts and comments at robin@jilliansstory.com or jillian@jilliansstory.com.  Anyone wishing to receive a volume discount can have information sent to them on the 50 pack (20% discount) and 100 pack (30% discount) specials by emailing us for the special website ordering link.  You will receive an email response with the link to a PayPal discount pack ordering page.

Patient Spotlight: Mark Regan

I first became aware of Mark when he checked in to Bright Eyes on foursquare. In fact, as he held down the mayorship for about 6 weeks, I got to know him better and was always interested in his ideas about social media and living in Tampa Bay.  I thought he’d make a great subject for the Patient Spotlight! -Dr. Nate

Dr. Nate: Mark, I think of you as a social media marketer, but your background really is as a coder. Can you tell me about what that transition was like?

Mark, That’s right, I grew up writing code on routers and mainframes for IBM and Cisco.  As I moved into management I started becoming interested in the marketing side of the equation.  So I dabbled in product management and technical marketing.  Then one day in 2006 I learned about web analytics, this wonderful sweet spot between the technical and the marketing.  From there I’ve grown into online marketing as my fanatical passion.  Social media is an integral part of that space.

Your current project “31 Days of Wobtoberfest” is very creative. Tell me about how you came up with the idea.

I’ve read a lot about people during projects like this from Julie & Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen to DotComGuy.com to Rolf Pott’s Round the World with No Baggage and dreamed of doing something similar.  But I have a job and a family.  On September 4th of this year while driving home from a Gator game in Gainesville, the idea literally popped into my head.  That night my wife enthusiastically signed on.  Now I am blogging daily at www.31wob.com during October from the World of Beer around the corner.

That is great. How it has been received by people online/offline?

80% of the people get it within the 30 seconds. The other 20% will never really understand what it’s about.  To them it’s the beer and a waste of time and money.  I don’t bother trying to convert them.

What else are you working on?

I try to experiment with everything I read or hear about if it interests me.  Next up, I’d like to partner with someone on another short, focused project that doesn’t focus on profits, but rather makes me smarter and allows me to make mistakes with little downside.  I have the ideas but it’s really about the time and collaboration with others to make them happen.

Anything else you want to share?

Tampa has such a high quality of life.  Yet it’s really hard to find those fanatics like myself here in town.  I wish there was some place for us to get together and collaborate without having business cards jammed in your face.  I can dream, can’t I?

Thanks for letting me be a part of your Patient Spotlight, Nate!  I’m glad we got to know each other.

No problem. It was fun!

If you’d like to join Mark for 31 Days of Wobtoberfest, check out www.31wob.com. The acrtually Wobtoberfest celebration is this Friday and Saturday October, 22nd and 23rd. PS: My birthday is the 23rd. :)

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

See It. Say It. Do It! Interview with Dr. Hellerstein

The last new book that really got me excited was Susan Barry’s, “Fixing My Gaze.” It is a unique book about how and why vision therapy works. I was fortunate enough to interview Dr. Barry about her book.

Well, now there is another book out that I am equally excited about. It is called, “See It. Say It. Do It!” and is written by my friend and colleague, Dr. Lynn F. Hellerstein.  I know that the subject, developing visualization ability to improve overall performance and quality of life, was a long-time interest of Dr. Hellerstein, and I was interested to see how this would be treated in a book format.

Like “Fixing My Gaze,” this new book is very easy to read and is accessible to anyone with interest. I have given away several copies to patients and friends, and they have agreed that this is useful to anyone who wants to improve their life and abilities. You can read what Edna, our Vision Therapist, had to say about it here.

So, I am thankful that Dr. Hellerstein took some time from her busy schedule to answer some questions about ” See It. Say It. Do It!” Read the rest of this entry »

“THE vision care expert among the Tampa Bay social media world”

This is cool! Localshops1.com has featured me on the very popular “Sticks of Fire” blog, in a piece called, “Bright Eyes See Social Media Work“:

Nathan Bonilla-Warford, better known as “Dr. Nate” among patients, friends … and Twitterbuddies (but more on that in just a bit) opened his business, Bright Eyes Family Vision Care, in 2006 in Westchase. The family-friendly neighborhood in Tampa is ideal for Bright Eyes, which focuses on family vision care, with a big emphasis on eye care for children and even infants.

Now, about the Twitter stuff, business people especially should listen up. Dr. Nate is a great role model for business owners on how to effectively use social media to market their business. On Facebook and Twitter, Dr. Nate has established himself as THE vision care expert among the Tampa Bay social media world. More than 1,000 people follow him on Twitter@BrightEyesTampa; on Facebook, Bright Eyes Tampa has almost 150 fans. Dr. Nate has even been known to help quite a few neighboring businesses get on board in the social media world. “Get involved with social media as early as possible,” Dr. Nate tells other entrepreneurs. “We have really made connections and strengthened Bright Eyes via the Bright Eyes News blog, Facebook, and Twitter.”

The piece then goes on to interview me about the good and bad of small business owner, advice for other entrepreneurs  and my opinions on the recession. Check out the whole thing here.

Thanks to Localshops1.com for making this possible! And remember, you can pick up a 1Card at Bright Eyes and use your 1 card for a Bright Eyes discount! You can see our Ls1 listing here.

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Patient Spotlight: Doula Stefany Mills

It is time again for another Bright Eyes Patient Spotlight. Although I enjoy all of our Spotlights, this a more personal one for me because Stefany assisted with the birth of both Nora and, more recently, Javier.

Stefany is not only my patient at Bright Eyes, she is our doula. If you are not familiar with what a doula is, DONA International states that a a doula is “a trained and experienced professional who provides continuous physical, emotional and informational support to the mother before, during and just after birth; or who provides emotional and practical support during the postpartum period.”

But let me tell you what I think a doula is, based on my experience.  A doula is person who make one of the most important and most stressful times of your life better. They can help you understand your options and can act as liaisons with the hospital staff. They can anticipate complex or potentially problematic situations and help prepare you. Mostly they stand by you and support you, regardless of your preferred birthing method or result.  In short, they are great.

Before Nora was born, I had never heard of a doula. After the birth of Nora and Javier, I am a big advocate. I jumped at the chance to learn more about what Stefany does.

Dr. B: Thanks for being willing to answer some questions, Stefany. First, how long have you been a doula?

Stefany: 6 1/2 years

What lead you to become a doula?

I had two difficult labors due to my babies not being positioned properly Although they were both head down, they were not facing the right way which created long painful labors. When I was asked to support my cousin in her labor, I felt there must be something more I could do than just be there, so I started looking up doulas. I wanted to see what they do, specifically, to help the laboring mom. While reading and researching, something clicked and I knew this was what I needed to be doing for all moms.

What is the training like?

For DONA (my ceritifying organization)an intensives workshop is required along with a substanial amount of reading. Then a certain number of births need to be done complete with time lines and evaluations from the mother, Dr. and nurse. Each birth is written up with a description as well as what the doula learned from each. A written paper on the value of labor support is required as well. We are required to attend a childbirth education series (not as an expectant parent) as well as a breastfeeding education series (again not as an expectant parent). The entire process can take anywhere from a few months to two years.

Who could benefit the most from a doula?

EVERY woman. It doesn’t matter who she already has supporting her a doula is truly a necessity to have an empowering birth experience and every woman should feel empowered regardless of her delivery outcome.

What are some major misconceptions about doulas?

Many people feel they don’t need a doula if they are planning a medicated birth or even a c-section. Doulas are there to empower and support moms whatever their birth decisions are to be. Regardless of delivery choices, there will always be information necessary and work to be done. Another misconception is that women who have others supporting them don’t need a doula as they believe that it will be redundant. The fact is, we all have a job to do. This would be like saying I don’t need my doctor, nurse or midwife because I have support. Each person has a role to fulfill. A doula is as necessary as each of those other roles and his or her role is unique to that education. Neither the support people, the nurse, the doctor, or even the midwife has the same training and knowledge a doula does.

Anything else you’d like to share?

We believe every woman should have a doula and her decision to have one should never be factored by cost. We work with a sliding fee scale to be sure every woman can afford our services. We will support all of her birth decisions unconditionally.

Thanks again, Stefany. You have such a wonderful career!

If you would like to find out more about  Touched by an Angel Childbirth services on Facebook and http://www.angeldoula.com
Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

St. Pete Times Interviews Dr. B. about Westchase Business Association

I had this post ready to go a while back and then forgot to post it. It is a little late, but still relevant.

I was recently quoted in the St. Petersburg Times discussing the formation of the Westchase Area Business Association. You can see the full story here, but here is a good quote:

In 2006, Dr. Nathan Bonilla-Warford, an optometrist, opened Bright Eyes Family Vision Care in West Park Village. He struggled to connect with other business owners in the community.

Westchase is a wonderful place, but if you don’t come, you don’t know it’s here,” Bonilla-Warford said. “If we can give people a reason to come here, they’ll come back.”

Be Well!
Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

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Interview with Nick Despotidis, O.D. about Corneal Reshaping

[ I haven't written much for the blog in the last couple of weeks. Mostly I've been busy with Javier and Nora. You can see some of Javier's pictures  on Flickr here: http://bit.ly/1MFiuw - Dr. B].

I am very excited to bring you this interview with Nick Despotidis, O.D. (Dr. D). He is one of my mentors in the orthokeratology/corneal reshaping field. He has written, researched, lectured on the subject for many years. I have attended several of his lectures and have always been impressed with his insight and enthusiasm. I was even more impressed when I read his book “My Children are Nearsighted, Too.” Dr. D practices in Hamilton Square, New Jersey.

Dr. B. Writing a book takes a lot of effort. What prompted you to write a book and not just a large pamphlet?

Dr. D. : As health professionals, we often get asked similar questions from patients. However, nothing seems to elicit as much emotion as when parents are discussing their children’s vision. Seeing the concern or sheer disappointment on a parent’s face when I tell them their child needs glasses still moves me, even after twenty years in practice.

Parents often ask: “Why so young? Do they have to wear glasses all the time? Is this inherited? Is it going to get worse? What can be done?” My explanation and subsequent recommendations take time, time we often don’t have while in the examination room, yet parents deserve.

So now I actually give my patients a copy of our book and highlight specific sections I want them to read. Then, after they develop a good background and learn the answers to many of their questions, we discuss how to help their son or daughter. It’s worked amazingly well. I’m very proud after parents tell me how much the book has helped them understand vision and given them an arsenal of recommendations.<

As a parent myself I appreciate the frustration of being told my child requires some type of treatment without fully understanding my options. The book was written to empower parents when it comes to their children’s eyesight.


How long did it take for beginning to end?

Two years!

As an early adopter of corneal reshaping, did you initially suspect that myopia control was going to be as successful as it has recently been shown to be?

No. In 1992 when it was first introduced into our office it was just viewed as a substitute for daytime contact lenses or glasses. That’s it. We reserved recommending corneal reshaping for patients who could not wear contacts during the day or required freedom from contact lenses or eyeglasses during their waking hours. So we had a lot of athletes, teachers and executives wearing the lens, but it was a select few.

However, clinically we observed that teenage athletes wearing the lenses did not need changes to their prescription every year like many of our eyeglass or contact lens wearing patients. In 1998 when my own two sons began wearing eyeglasses, that’s when the light turned out. You see, even though I prescribe eyeglasses daily, when my young children needed eyeglasses, I was upset, even distraught. Seeing the success they’ve had with corneal reshaping inspired me to become an “early adopter” or advocate of this technology.

If corneal reshaping is such a positive and exciting technology, one that may help thousands of young children from having their eyesight worsen, why don’t all doctors provide this service?

That’s a great question, one I get asked daily! Most eye doctors are not familiar with corneal reshaping even though Paragon Vision Sciences, the maker of the CRT design, received FDA approval over 9 years ago! Some doctors may base their opinion on outdated information or personal experience.

As a “seasoned” health provider I understand how long new procedures take to enter mainstream medical offices. But that does not make it fair or right. For example, it took over 30 years for data to arise that a child’s eye coordination skills may affect their ability to read and consequently learn. Even though I understood this in my early training days it took decades to become “accepted.” And even today some practitioners are not on board.  Corneal reshaping faces the same challenge. In addition to understanding the technology, doctors need to enjoy seeing patients more often than their contact lens and eyeglass wearing patients. This is often not the case.

Lastly, there is a higher level of technology and training required to perform corneal reshaping properly. Doctors may not be interested enough to upgrade their offices to provide this service.

I personally overcame these apprehensions when I saw how well corneal reshaping helped my own sons. Now, literally 10 years after they started wearing these lenses, their eyesight has not gotten worse. Nothing more needs to be said.


What is your next project?

I’m writing a personal development book extolling the life lessons I’ve acquired as a husband, parent, doctor and philanthropist.


Thanks, Dr. Despotidis, for taking the time. I wish yoy, your family, and your patients the best.


You can read more about Dr. Despotidis and orthokeratology at: http://www.gentlevisionshaping.com/. If you have questions about whether or not corneal reshaping is right for your or child, feel free to contact Bright Eyes at the contact info below or call 813-792-0637.

Be Well!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Bright Eyes Patient Spotlight: Leslie Joy Ickowitz Publisher and Editor of VERTICAL Tampa Bay

I have been very pleased with the response from the Bright Eyes Patient Spotlight and my goal now is to make it a monthly feature on Bright Eyes News. So every month, we’ll highlight a Bright Eyes patient who is doing something interesting and intriguing around Tampa Bay.

This month, I am pleased to spotlight Leslie Joy Ickowitz, Publisher and Editor of VERTICAL Tampa Bay.

So without any further ado…

Dr. B:  You’ve been involved in publishing for a long time. Tell me about your new project, Vertical Tampa Bay:

LJI:  VERTICAL is Tampa Bay’s first fully virtual magazine celebrating fashion, flavor, travel, culture and beauty (inside & out). It is a magazine with a conscience, designed to uplift our community. It is inspired by and speaks to the visionaries who call Tampa Bay home.

Prior to the launch of the premiere even, its reception has been marvelous. Everyone I speak to “gets it, believes in it and wants to be a part of it.” What more could I hope for? It’s a dream-come-true.

What led you to go virtual with VERTICAL? Describe how that makes it different from other projects with which you’ve been involved.

Going virtual was an easy decision (even though I’m a fan of print publications). Beyond the obvious green factor, there are several advantages to VERTICAL’s virtual delivery.

Without the overhead of print, ink, chemicals, etc., VERTICAL offers a more affordable and much more powerful advertising solution to help businesses continue marketing. Direct links to featured-and advertiser websites enable the instant gratification we all lust for—advertisers want to drive traffic to their sites while readers want access to more information, in the moment.

In addition to the striking aesthetic impact of the digital presentation, VERTICAL’s interactivity empowers readers to shop. If you see an ad or an article about a spa for example, with one click you can access the spa’s website to view the menu of treatments and make contact to schedule an appointment.

It’s exciting to be ahead of the curve.

The Media Kit that I have seen at VerticalTampaBay.com looks gorgeous. Have you been pleased with the reception that has gotten?

Everybody is flipping over the media kit! I am honored to have a talented team of individuals contributing to VERTICAL. Susan Jeffers is a phenomenal photographer and Pamela Bloomgren is an amazing wardrobe stylist and makeup artist. Bill Baker is Tampa Bay’s celebrity hair stylist and our cover girl, Olivia, has a bright future ahead. Add my art director, James Burgos of Boulevard Creative, to the mix and that’s a recipe for style and success!

What other exciting projects are you working on?

A few things:

VERTICAL is a proud media sponsor of Tampa Bay Fashion Week 9/23 – 9/26 (www.fashionweektampabay.com).

While subscriptions to VERTICAL will always be free, we are bringing an optional membership program on board starting with the holiday issue (November/December).

And another one of my favorite activities: connecting people. I’m happy to be the “unofficial publicist” for lots of wonderful individuals.

Every day, VERTICAL exposes new possibilities to me. There’s much more excitement to come on the horizon…

Thanks again, Leslie. Anything else you’d like to share?

Yes, two things:

VERTICAL is a true community magazine. It is as much yours as it is mine. In every issue we are donating ads to local charities and featuring entrepreneurs and philanthropists who contribute to the greater good of the Tampa Bay area. I hope our readers will participate by nominating people and organizations that deserve the attention. I may not be able to say, “yes” all the time but you can bet I’m going to try my best. Submit nominations to: info@verticaltampabay.com

It is my pleasure to invite Bright Eyes customers and friends to receive a complimentary subscription to VERTICAL. Click here to sign up: http://bit.ly/verticaltampabay

Thanks to Leslie for taking the time to talk about her exciting new project. If you’d like to find out more you can at VerticalTampaBay.com or you can follow Vertical on Twitter. It is always fun to hear about and be involved in new projects going on in Westchase and Tampa Bay.

If you are a patient and would like to be in the Spotlight, email spotlight@brighteyestampa.com or find us on Twitter

Be Well!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

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