Is Signage An Effective Marketing Tool?

Why is Signage Important?

Signage is important for all types of businesses, whether you’re an accountant, a shop or something else. Signs are designed to catch the attention of the passing public and make them aware of your business and they can also act as directional signage for anyone that might be trying to find you. Many people think they might be able to cope without signs but that’s not true and many businesses that don’t invest in them, tend to fold within the first year. Whilst signage might seem a small aspect of your business, they can have a huge impact.

Whether you use a business such as Sign Makers North East or somewhere else, make sure that the sign you create stands out from the crowd. Signage should be large enough for people to read and bright enough to catch people’s attention. Signage comes in a wide range of options and it’s important to choose the best type for your business and client base. Keep reading below to find out more about the types of signage and some of the benefits of using signage.

Types of Signage

When it comes to signage for businesses there are a wide range of options to choose from, whether you want something plain and static or something for noticeable day and night, such as light up signage. No matter what type of signage you opt for, make sure it’s branded to your business in terms of colour, font and logo. Some of the most popular types of signage people opt for, for commercial properties are:

  • Light Up Signs
  • A Boards
  • Acrylic Signs
  • Metal Lettering
  • Shop Front Signage
  • Much More…

Benefits of Building Signs

Investing is signage is essential for any business and although it might seem like quite a trivial thing, signage offers a wide range of benefits such as:

  • Signage helps to attract new customers to your business.
  • Help to improve overall brand awareness, especially in the local area.
  • Ensures people can find your business.
  • Signs are an all day and night form of advertising.
  • Cost-effective local marketing solution