Do you know what large format printing is?
No worries. You are not alone since the younger generation does not know well what large format printing in Singapore is, but we have seen countless large format prints everywhere. This sound might be an absurd claim, but you will notice more of them once you have read the rest of the article.
At the end of this piece, you will gain a better understanding of how important it is. You would also learn who provides the large format prints and why businesses should rely on them. Therefore, keep your eyes peeled and open as you read the following.
WHAT IS LARGE FORMAT PRINTING?
It is something printed on an enormous piece of paper or other materials. But unlike the printer that you have at home, its size is six to eight times bigger.
To be specific, its printer is with a maximum paper roll width of 18 to 100 inches. In feet, that dimension is equivalent to one and a half feet to eight feet and three inches.
Plus, this invention is a relatively new development in the field of the printing industry. If you go back to history, you would learn that large format printing only began in the 1990s.
But that is not all. Due to the rapid growth of technology, cloud-based computing and AI made through the operation of the printing industry, making it more able to produce a better quality of large format prints.
WHAT IS LARGE FORMAT PRINTING USED FOR?
Generally speaking, large format printing, not only in Singapore, is for marketing a brand. In other words, it is for advertising purposes.
And these purposes come in various forms, such as:
- CONCERT STAGING. If you have been to a concert or seen a video online, you would notice these long banners hanging from the stage.
- Unlike the first one, this large format print is not hanging but wrapped around on something like the bus or the walls of the rooms.
- TEMPORARY STRUCTURE. Often paste on the entire walls like underpasses or construction sites so the public could easily see it.
As you have noticed, large format prints are enormous, and their goal is for people to see them even from a distance. Besides, it would be impractical if graphics are printed into small sizes and stitch all of them together to make them big. Not only would it take a lot of time, but anyone who would do this needs a lot of staff.
HOW MUCH DOES IT COST?
It depends, since to produce a large format printing material, many factors come into play. Besides the type of material used, its design, quantity, and size are also part of the costs. You would also have to pay for the electricity and equipment used in the process.
However, when it comes to booklet printing in Singapore, the prices are relatively affordable since they are smaller and only use fewer inks and fewer materials.
For 100 booklets of 8 pages with cover, the price you have to pay is around S$280 to S$300. The bigger the quantity you need, the more you have to pay. Of course, there are discount rates that most experts offer, so clients would be able to pay for their wholesale order.
WHO PROVIDES SUCH SERVICE?
Printing companies are often the ones who offer to produce large format prints. They usually take orders from small to medium enterprises that do not have an in-house printing department of their own, unlike larger companies.
In short, the ones who produce large format prints, even small ones like name card printing in Singapore, are services from a third party. Most of them produce the following printed materials:
- Trade Show Signage.
- Point of Purchase Displays.
- Wall and Floor Graphics.
- Yard Signs.
Compared to those who have an in-house printing department, printing companies are more skilled and experienced. They mostly know who to install prints on anything like vehicles and walls.
WHY SHOULD A BUSINESS RELY ON LARGE FORMAT PRINTING?
Despite the rapid growth of online advertisements, they mean nothing if people are outside and not using their gadgets. Moreover, with many online advertisements popping up, most people barely remember them. They, in fact, hate them since they are disturbing what they are doing when surfing or watching something on the internet.
That is why if a business wants to leave a long-lasting impression on their potential customers, they should consider opting for large format printing. To further convince them, here are the statistics below.
- MANY PEOPLE SEE THEM.
Even though the rate of outdoor advertising went down last year, its figure will rise up again this 2021. As stated in Statista, it will increase further up to 29.62 by 2023.
Therefore, it is safe to say that relying on large format printing will go to waste since more people will go out of their homes, especially once this pandemic ends.
- THEY STAND OUT.
Indeed. The truth is that many more people value them compared to online ads. According to research conducted by MarketingSherpa, 62% of people trust more of the brands they see outdoors like billboards, transit ads, banners, posters, etc.
Therefore, do not solely rely on online advertisements just because a lot of people are now online. You should know that the more unique your marketing strategy is, the more people will recall it.
So far, there are five businesses the mostly rely on printing companies, and they are the following:
- Art studios.
- Graphic studios.
- Construction companies.
Adding large format printing in your business’s marketing in Singapore can help promote the products and services you offer. But doing so may take a lot of time and effort on your part.
That is why if you think you need help, try getting in touch with an expert in large format printing in Singapore for help. Make sure to let them know what you want so they can make your ideas come to life.
Contact Win & Win Printer today for more information on large format printing!