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    Justin Schoonover, CPO

    January 30th, 2010

    When asked by the doctor to write a blog post about passing the Paraoptometric examination and becoming certified, I procrastinated thinking he would forget about it. That obviously didn’t work. So here it is, short and sweet.

    I’ll start off by saying that I can officially add more letters to my already ridiculously long last name. I’m giving Dr. Bonilla-Warford, OD a run for his money. I am now a certified paraoptometric, meaning that I have demonstrated the proficiency  and knowledge in basic science, clinical principals and procedures, ophthalmic optics and dispensing, and professional issues.

    I take pride in this not only for my own personal academic satisfaction, but also because it is an indicator of the amount of knowledge and skill that the doctor and staff at Bright Eyes possess. I’ll explain. I did not take optometric classes or other courses in preparation for this exam. To be honest, the preparatory workbook provided was not necessary. It all came from hands-on, on-the-job training. Dr. Bonilla-Warford creates an environment conducive for learning for both staff and patients. I usually wouldn’t admit this outright because I’m not really a big fan of blogging, but I read every blog post he puts up on the Bright Eyes website. A lot of it is actually interesting! All of it contains information that is pertinent and knowledgeable.

    I’m also constantly learning new things from my coworkers. Whether it’s ways to properly document in our electronic charting system, or tips on how to repair a frame that has obviously been chewed on by some creature then driven over by a WWII Sherman tank, something new comes up everyday.

    So in a nutshell, although I am very proud of my new certification, I am more thankful for the skills and knowledge I’ve picked up while working here at Bright Eyes!

    All the best,

    Justin Schoonover, CPO
    Bright Eyes Family Vision Care
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    Take the Bright Eyes 1-Minute Survey!

    January 25th, 2010

    Dear patients,

    We at Bright Eyes want to be the best we can possibly be. Not only because a job well done feels good, but because the happier you are, the more likely you are to tell you friends, and the better it is for us.

    So we need a favor. Nothing big. Really. We don’t want to borrow your SUV or have you baby-sit. It doesn’t involve money. We just need one minute ( 60 seconds) of your time to tell us what we are doing great and in what ways we are kind of slacking.

    So go ahead. Click on this link: —–> 1-Minute Survey. Tell us what you really think. Don’t hold back. We want to hear the good, the bad, and the strange. No, there won’t be an opportunity to win a $10 gift card or a free taco. But you can feel good knowing that you’ve helped a small, local, independent business improve and grow so that next time, your time with us will be even better.

    Your friend,

    Bright Eyes Family Vision Care

    (located in Westchase community)
    10108 Montague St.
    Tampa, FL   33626
    (ph) 813-792-0637          (fx) 813-792-0657

    Connect with Us: Facebook Twitter Foursquare Yelp


    Dr. B. Recognized by Hillsborough Society of Optometry

    January 24th, 2010

    At the recent Hillsborough Society of Optometry meeting held at Ocean Prime at International Plaza, Dr. B. was presented with token of appreciation for his service to the local optometric community. He was given a very handsome plaque to hang on the wall at Bright Eyes and received a round of applause. The current officers, Drs. Luckey, Hair, and Fazio, commented on Dr. B’s passion and dedication as society president in ensuring the monthly continuing education meetings went well and for chairing the Fall Classic Committee, which was a huge success.

    Dr. B. is pleased with his term as local society president, and is now turning his attention to children’s vision issues on the state and national level.

    So if you stop by, say congrats to our Dr. B!

    Edna Moore
    Bright Eyes Family Vision Care

    (located in Westchase community)
    10108 Montague St.
    Tampa, FL   33626
    (ph) 813-792-0637          (fx) 813-792-0657

    Connect with Us: Facebook Twitter Foursquare Yelp


    Bright Eyes News listed on Technorati (again)

    January 21st, 2010

    Bright Eyes News is BACK on Technorati! A long time ago it, was listed, then it was dropped. Now there are so many blogs that the confirmation/evaluation period takes weeks to complete. Now we are back as one of the few eye doctors with blog, we have an authority of 116!

    Here is the full link:

    http://technorati.com/blogs/brighteyesnews.com

    So next time you are on Technorati, drop us a comment or make us your favorite!

    Nathan Bonilla-Warford, OD, FAAO
    Bright Eyes Family Vision Care
    10108 Montague St
    Westchase, Tampa, FL
    P 813-792-0637 F813-792-0657
    Connect with Us: Facebook Twitter Foursquare Yelp


    Do you have “Computer Vision Syndrome”?

    January 13th, 2010

    Are your eyes tired after working on the computer for several hours? Do you get an “afternoon headache” during the week? Do you feel that your vision is blurrier when you drive home from work? Computer use can take its toll on your eyes and vision. Computer Vision Syndrome (CVS) affects millions of people around the country, but there are some simple solutions. Read the rest of this entry »


    “THE vision care expert among the Tampa Bay social media world”

    January 11th, 2010

    This is cool! Localshops1.com has featured me on the very popular “Sticks of Fire” blog, in a piece called, “Bright Eyes See Social Media Work“:

    Nathan Bonilla-Warford, better known as “Dr. Nate” among patients, friends … and Twitterbuddies (but more on that in just a bit) opened his business, Bright Eyes Family Vision Care, in 2006 in Westchase. The family-friendly neighborhood in Tampa is ideal for Bright Eyes, which focuses on family vision care, with a big emphasis on eye care for children and even infants.

    Now, about the Twitter stuff, business people especially should listen up. Dr. Nate is a great role model for business owners on how to effectively use social media to market their business. On Facebook and Twitter, Dr. Nate has established himself as THE vision care expert among the Tampa Bay social media world. More than 1,000 people follow him on Twitter@BrightEyesTampa; on Facebook, Bright Eyes Tampa has almost 150 fans. Dr. Nate has even been known to help quite a few neighboring businesses get on board in the social media world. “Get involved with social media as early as possible,” Dr. Nate tells other entrepreneurs. “We have really made connections and strengthened Bright Eyes via the Bright Eyes News blog, Facebook, and Twitter.”

    The piece then goes on to interview me about the good and bad of small business owner, advice for other entrepreneurs  and my opinions on the recession. Check out the whole thing here.

    Thanks to Localshops1.com for making this possible! And remember, you can pick up a 1Card at Bright Eyes and use your 1 card for a Bright Eyes discount! You can see our Ls1 listing here.

    Dr. Bonilla-Warford
    Bright Eyes Family Vision Care
    Westchase, Tampa, FL
    Connect with Us: Facebook Twitter Foursquare


    We’ve hit 50,000!

    January 6th, 2010

    Just a brief note of celebration to say that this blog has now seen over 50,000 page views! Thanks all who read and hopefully pass along what we write. It takes some effort, but is well worth it.

    We’re looking forward to the next 50K!

    Dr. Bonilla-Warford and Staff
    Bright Eyes Family Vision Care
    Westchase, Tampa, FL
    Connect with Us: Facebook Twitter Foursquare


    Top 10 New Years Resolutions to Save Money on Eyecare (Without Sacrificing Quality)

    January 2nd, 2010

    2010Welcome to 2010, everyone!  I hope you are enjoying the start of a brand-new decade.

    Readers of this blog know that it is a Bright Eyes News tradition to create an eye related Top Ten List of New Years Resolutions. For 2008, wrote about resolutions for eye health. For 2009, I wrote about resolutions for children’s vision.

    Thinking back to 2009, I’ve talked to a number of patients who had lost – or were about to lose – their jobs.  It was an economically challenging year for many.  So I thought this year I would take this issue head-on and make a list for people who want to save money on eyecare. But, as a doctor, it wouldn’t be appropriate to just say, “Skip your exams, squint instead of updating your glasses, and wear your contacts until your eyes fall out.” First, it isn’t sound advice. Second, many of these actually cost more money in the long run.

    So here is a list of New Years Resolutions to Save Money on Eyecare (Without Sacrificing Quality). I hope that you find it helpful.

    1) Maintain a regular schedule for eye exams.

    Many people feel that they are saving money by skipping their recommended eye exams.  Did you know that eye exams are primarily about eye health, not just clarity of sight?  There are some blinding conditions with no symptoms that can only be detected with a thorough eye exam. If caught early, they can often be treated early with much simpler treatments. This can save hundreds or thousands of dollars of complicated treatment, including ocular surgery. This doesn’t even factor in the lost income and quality of life that can come from the loss of vision.

    2) Get the exam that you pay for.

    This may seem very obvious, but you should be sure that you are getting a complete and thorough eye exam. After all, if you are paying for something, you should get it.  Sometimes people are reluctant to have their pupils dilated during an exam, but if they don’t, the doctor cannot look for signs of disease in the back of the eye. Find out if there is a charge to come back and finish the exam at a later date. If you bring your child to eye doctor because you have concerns that vision may be affecting school performance, ask beforehand what type of tests are included.  Not all vision plans will cover this specialized testing, so you should find out how much it costs.

    3) Utilize InfantSEE.

    As with all health issues, prevention is more cost effective than treatment. This is particularly true for infants. An eye early eye exam can detect potential problems such as extreme nearsightedness and farsightedness as well as strabismus and amblyopia. To assist in this, the American Optometric Association created the public health initiative called InfantSEE. Optometrists who participate in the program will provide one visual and eye health exam to infants between six and twelve months old at no charge.

    4) Understand your Vision Plan, Medical Insurance, Flex and HSAs.

    Some medical plans have coverage for eye exams. Some plans specifically cover medical problems such as eye infections and glaucoma. Other plans are specifically for vision and will have coverage for a vision exam, glasses, or contacts, but not medical visits. If you or your employer pays for these benefits, use them wisely. Find out what the annual benefits are. Ask the doctor’s staff to help you maximize your benefits. For example, you are getting both glasses and contact lenses and your plan only covers one of these, you may save more money applying the benefits to the glasses.  Also know that you cannot ask that the vision plan be billed on a different date than you actually received the service.  However, you CAN use your Flex and HSA accounts for eyecare and optical purchases.

    5) Select your eyewear carefully.

    When you are picking out eyewear, try on the styles and brands that you like. But keep in mind the purpose of each pair of glasses you buy. You might love the Tiffany & Co. frames with crystals, but if you work or play hard, it might make more sense to get some less expensive frames that are built to be durable. Costa Del Mar sunglasses are durable, but if you are prone to losing them(or dropping them in the gulf!) spend a extra few dollars on a glasses strap. And when shopping  around, be sure you compare apples to apples. A discount store or online retailer may be cheaper,  but consider material quality and customer service when making your choice.  Will your optical service remake lenses in the case of an error?  What happens if the coating flakes off within a few months?

    6) Get the right lens materials and coatings.

    Find out what the doctor or optician recommends for lens options, but don’t just assume that more expensive is better. Some lens options are worth a little extra: Crizal Alize or VisoXC will improve the clarity of your lenses, reduce glare, and resist scratches.  Some fabulously high-tech lens materials are essential for someone with a very high prescription but may be a waste of money if you have a low prescription. We always recommend UV protection for all general purpose glasses, but if you only use glasses for reading indoors, then it may not be needed. I encourage you to get glasses that meet your needs, but that doesn’t mean that every pair has to have all the bells and whistles. If the optical staff do not explain your options to your satisfaction – ask. They may be able to help you save money when they understand how the glasses are to be used.

    7) Try multipurpose lenses.

    Do you own just one pair of shoes? Not likely, because most people have different shoes for different purposes. Your eyes also have different needs and no one single pair of glasses will meet all those needs.  But you don’t need to own a baker’s dozen pairs of glasses either. If you have a different prescription for reading and distance (like most people over 45), save money with just one pair of bifocals or progressives. In Florida, it is best to have a dedicated pair of prescription sunglasses.  But eyewear with clip-on sunglasses or Transitions (that darken in the sun) are a cost-effective and protect your eyes from UV and bright sun.

    8) Make use of your warranties.

    If you are spending hard-earned money on glasses, you expect them to work well for you. Always inquire about what warranty is included in your purchase. At Bright Eyes, all of our eyewear frames come with a 2 year, unconditional breakage warranty. If you get premium scratch coating, it also includes 2 year scratch warranty. See if your optical offers similar coverage and if they do, make use of it.

    9) Learn about your contacts.

    Talking to your optometrist about your contact lens options.  Monthly lenses may be a cost-saving option for full-time wearers;  daily lenses are a good deal for occasional contact wearers, especially when you factor in the solution costs.  RGP (hard) contacts frequently outperform their soft counterparts and can be up to half as expensive.

    10) Consider alternative financing options.

    Many offices, including ours, accept Care Credit, a health care credit card with options for 6-months interest-free financing.  This is helpful for more expensive treatments not covered by insurances, such as Corneal Reshaping (orthokeratology), an method of providing glasses- free vision, or vision therapy, which allows people to overcome visual challenges to live life up to their potential.  Even eyeglasses and eye exams qualify for Care Credit purchases. Ask about Care Credit or similar programs at your doctor’s office.

    I hope that this has been helpful in ensuring that you get best eyecare possible! Happy New Year!

    Dr. Bonilla-Warford
    Bright Eyes Family Vision Care
    Westchase, Tampa, FL
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    Happy Thanksgiving from Bright Eyes!

    November 26th, 2009

    To all of the friends and patients of Bright Eyes Family Mom and JaviVision Care, Happy Thanksgiving! The office will be closed this weekend as we spend time with our families. And as 2009 winds down, I want to take a moment to thank you for being our patient and supporting independent Optometry. We have so much to be thankful for and I hope that this year has been as wonderful for you as it has for us! Let me share with you some noteworthy news for us at Bright Eyes:

    Javier is here!
    We are thrilled to celebrate the arrival of Javier Bonilla Warford on Oct. 8th, 2009.

    Vision Therapy
    This year we welcomed Edna Moore to Bright Eyes as our full-time vision therapist. As a mother, she had personal experience with vision therapy and she now has proved to be a marvelous asset to the team! Patients love her!

    The December Eyewear Show
    Takumi EyewearDuring the West Park Village Holiday Stroll on Saturday, Dec. 12th from 10 a.m. to 4 p.m, we will showcase the entire Takumi Eyewear collection for Men, Women & Kids. All Takumi Eyewear includes matching magnetic polarized sunclips. Stop by the show for 25% OFF Takumi Eyewear including prescription lenses! (Limitations may apply)

    Social Media
    Bright Eyes is excited to be a leader among eye doctors in the use of social media to connect patients. Not only do people all over the world read our blog, Bright Eyes News, but we routinely communicate with patients on Facebook andTwitter. You can also check in on Foursquare.

    Precise Corneal Reshaping Ortho-k
    We have become certified in additional Orthokeratology methods to correct nearsightedness by using special contact lenses to reshape the eye’s front surface. No glasses or contacts are needed during the day. This is great for kids, because it can actually prevent eyesight from becoming worse! Very exciting indeed.

    New Multifocal Contact Lens Options

    Bright Eyes is proud to be one of the first offices in Tampa Bay to offer the new Air Optix Aqua Multifocal contact lenses. If you are having difficulty reading or using a computer because it is hard to see up close, these new contacts may be for you.

    Do you have a Flex Plan?  Vision Plan? Health Savings Account?
    The end of the year is rapidly approaching – make sure to utilize your end-of-year benefits.  Now is the perfect time to get your yearly eye exam, stock up on contacts or get those designer glasses you have been eyeing to help you look your best for the holidays.

    Thank you again for allowing the staff and I to provide eyecare to you and your families. If there is absolutely anything we can help you with or questions we can answer regarding eyes and vision, please do not hesitate to email me or call.

    HAPPY THANKSGIVING!

    Dr. Bonilla-Warford
    Bright Eyes Family Vision Care
    Westchase, Tampa, FL
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    Today is Veterans Day

    November 11th, 2009

    With gratitude and appreciation to those who have served and continue  to serve our country, Happy Veterans Day.

    To show our appreciation, Bright Eyes  does provide a military discount 365 days a year. It is our way of saying thank you.

    Dr. Bonilla-Warford
    Bright Eyes Family Vision Care
    Westchase, Tampa, FL
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