There are just so many different digital marketing scams on the internet, some online, some offline. As an internet marketer who has been around for quite a while, I’ve noticed an increase in spam all over the web. The question is: how can you really tell which offers are legit and which ones are not? If you don’t know how to tell the difference between digital marketing scams and SEO scams then this article was written just for you.
If you see digital marketing scams that promise you a free custom website without having to pay for it, then they are most likely not real. 99% of these type of website scams are just that, a fake. The website will usually have text copied from one of those cheap ebooks on how to create a “killer” website with traffic overnight. No such thing exists! If you look for a “killer” keyword in the search engine, chances are it wasn’t even present in the book.
If you see a website that promises you will be paid thousands of dollars by a specific digital marketing agency in a few days, most likely it’s a scam. It is probably a work for hire digital marketing agency, not a real digital marketing firm. How do you really know if they even exist? Here’s a trick that I use to check if a company or person is a legit firm…
What do a couple of digital marketers in the area of your business say about the type of content they produce and how well it sells? The answers to this simple question may even save you from being scammed. If two digital marketers at the same digital marketing agency say something about how great their content is, chances are they are not the same people. You may even want to check to see what type of website the one you want to hire has at the moment.
Another common digital marketing scam is the SEO scam. Everyone who ranks high in Google is a SEO expert. They are paid for doing nothing. So if a search engine optimization company promises you rankings in Google within a few weeks, those are fake rankings. A real SEO expert may only take a couple months to get to where you would have to pay them to get ranked, not weeks like a fake SEO company.
The last scam technique is called article writing for search engine optimization. Again, those who rank high in Google are experts, but this type of digital marketing is usually just a way to get that spot on the first page of Google for your keyword. What’s worse, these articles are stuffed with keywords that don’t really sell anything. It’s hard to believe there are so many writers out there who claim to know what they are doing. As mentioned above, you need to be wary of an SEO company that wants to teach you how to get rich on your own. You need a real digital marketing agency that will give you success on your business.
Another major problem with a lot of the digital marketing scams is the affiliate marketing scam. Sometimes these affiliates will promise you thousands of dollars in a short amount of time. These people are selling a kind of “virus” that will make you rich because they tell you it will. The problem with this type of marketing is most people who buy this product don’t even know there are problems with it. These companies often run away with their money without offering you any help.
Digital marketing scams are everywhere. You need to be careful and know what to look for. If you do your homework you can avoid any scams. Don’t trust someone who talks about a digital marketing strategy unless they actually back it up with examples and testimonials.
Scams in the News and Media
There are plenty of SEO scams in the news these days. The search engines have become a popular way for people to find out information about businesses, products and services. Unfortunately this popularity has meant that SEO scams are also becoming more commonplace. Because the rankings given to certain websites can be important to those who are looking to buy something, it is important to try to avoid getting involved in them. One of the best ways of doing this is to learn as much as you can about SEO.
This is not always possible, however, to learn as much as you can is one of the best things you can do. One example of this is the case of Google Cash, which has been in the news a lot recently. It is said to have caused outrage and even landed one company in hot water with the Advertising Standards Agency. This highlights the need to at least understand what SEO is if you are going to get involved. You should also understand that SEO scams in the news are very common.
One of the most common techniques is known as keyword stuffing or filling out as many keywords into a web page’s Meta tags as is possible. These keywords are then included on any number of web pages, making it very difficult for the search engine to identify the site. If the search engine cannot identify the website, then it will not appear on the results page and the visitor will have wasted their time. Many SEO scams in the news have used this method.
Another type of SEO scam that is in the news constantly is those websites like Paid Search that promise to give you extra cash to make changes to your website. These websites often charge you for an estimate of what it would cost for them to make changes to your site, but they do not tell you until you have paid them. As a result, you could end up losing money to these SEO scams in the news. You should stay away from SEO companies like Paid Search and never pay money to make changes to your website like this.
Finally, another common technique is called link farming, which involves buying links from other websites. The problem with this type of SEO is that you will waste a lot of money on link farms, and you may actually end up hurting your ranking. Just because a company pays you for a link does not mean that it will work for you. Also, you need to realize that links in the news are not always true.
It is important that you stay away from SEO scams in the news, because there are many of them that are being run right now. The best thing that you can do to protect yourself is to make sure that you only spend money for things that you truly need. If you want to increase your chances of making money online and protecting your investment, then you should be careful about SEO.
